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According to a Brazilian saying, there are 180 million coaches in the country, such is the passion and knowledge Brazilians share for football. With this in mind, Traffic Marketing Esportivo, owner of the transmission rights for Copa América, and Internet games enterprise ManagerZone, started a partnership to produce a game where the users will be the director and manager of several teams around the world, who are taking part in a virtual Copa América.
In a similar format to world-famous Club Manager and Fifa Club Manager, the main difference of the game by Traffic and ManagerZone is that the user can purchase and sell players, establish tactics for his team, train his chosen side and challenge over 400 thousand fans that participate in virtual championships at ManagerZone on the Internet.
Traffic Marketing and New Business Coordinator, Celso Matsuda, says the idea of the game is to ¿reach new market segments, with their sights on the football fans.¿ He states that the strategy of the company includes ¿expanding the actions of Traffic by using a game as a tool to interact and attract users, while showing the new technologies utilized in the promotion of events.¿
The game can be visited at the ManagerZone site: www.managerzone.com.br
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